Claude has two main speaking topics;

“How To Use Local Advertising To Send Your Sales Through The Roof!”

This can either be a 45 minute or 90 minute speech. Claude also has a three hour workshop including several question and answer sessions on the same subject.

Learn how Claude used simple and effective advertising methods to increase his sales by an average of 81% a year for eight years in a row. Lean how to make your advertising pay off immediately, and not “eventually”. See the common advertising mistakes that are costing you a bundle, and how to turn these ads into profit centers. Claude will show you how to, in the next 30 days, completely transform your local advertising into a money producing machine.

Claude delivers these talks and seminars for a very reasonable fee, and given certain conditions, for free.

Call Claude at his store today at 330-345-2111.

“How To Use Local Online Advertising To Completely Dominate The Local Search Engines, And Drive Eager Buyers Through Your Doors”

This can either be a 45 minute or 90 minute speech. Claude also has a three hour workshop including several question and answer sessions on the same subject.

Claude reveals the simple, yet little known methods to drive your business listings to the top of local search engines. You’ll see how to use online advertising to drive traffic of eager to buy customers through your doors. You’ll see the same methods Claude uses in his own business to create “instant buyers” using local online advertising and marketing. You will see how to, in the next 30 days, go from invisible to complete domination in online search results. This is not another seminar on “Social Media”.This material will be completely different from anything you have heard before.

Claude delivers these talks and seminars for a very reasonable fee, and given certain conditions, Free..

Call Claude at his store today at 330-345-2111.

Claude will work with you to guarantee that your event is a success. He will give telephone interviews, send short promotional videos (or you can send them) to your list, and provide articles for your newsletter or trade magazine free of charge.

Content of the articles and the talk will be customized to the audience.

Claude speaks to Chamber of Commerce groups, trade associations, state trade organizations, and most groups comprised mainly of small business owners (and those that sell to them).

In a recent Shop.org eHoliday '09 survey, consumers were asked to give their top 10 reasons they would shop online this holiday season rather than head to brick-and-mortar stores. Many of the responses are expected, but a few stand out as good opportunities - and potential pitfalls - for online retailers. First, have a look at the top 10:

• 24-hour shopping convenience

• Ability to compare prices

• Free shipping offers

• Convenience

• Not wanting to fight crowds

• Ease of finding wanted items

• Variety

• E-mail promotions

• Not having to pay sales tax

• Wanting to avoid checkout line

Reasons like convenience, price comparisons and not wanting to fight crowds are expected. A little unexpected is #8, e-mail promotions. This is a great opportunity for online retailers to grow their e-mail subscriber list for this holiday season and beyond. Of course, only those e-mail campaigns that provide real value to the consumer will be successful - be it e-mailed coupons, discount codes or special (and meaningful) product announcements.

Free shipping is high on the list, at #3. This is unsurprising and, for online retailers, almost expected at this point. However, when asked about return shipping, more than half of respondents stated that free shipping for returns is "very important" to them. This is an area where merchants can offer value over their competitors. According to Shop.org, Davis Sasson, CEO of overstockArt.com and Zappos CEO Tony Hsieh believe that offering free return shipping "removes many of the fears, uncertainties and doubts of online shopping."

Finally, note #6 from the survey - ease of finding wanted items - bears watching. Make sure your site's search function is easy to locate and functions properly. Consumers expect online shopping to be fast and accurate when they are searching for what they want. Make it cumbersome and they will find another website to shop.