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How else wants to learn the secrets of earning an extra $97,141 this year and slash your advertising cost?
For Retail Business Owners Only...
Fellow Retail Store Owner:
I’ve owned my retail store for 8 years. For the first 6 years, I did what you may be doing now...
Paying for ads that don’t generate profits.
I listened to my Ad Reps tell me I just "needed to get my name out there".
My Newspaper rep would tell me "You need to run the ad 13 times to make an impression". Sound familiar? Later I discovered that ....Your ads can generate a substantial profit from the first insertion. Every ad I’ve run in the last 2 years has paid me several times its cost; Usually 10 to 15 times its cost.......with one exception (and I’ll tell you about that in a minute).
I’m Claude Whitacre. I own The Sweeper Store in Wooster, Ohio. Our retail store sells vacuum cleaners, mostly. We are surrounded by Wal-Mart, K-Mart, Best Buy, Lowe’s, and 2 other vacuum cleaner retailers. Heck, we’re less than 30 miles away from the Hoover, Kirby, and Royal (Dirt Devil) factories. Our town boasts 17,000 residents, and there are 16 places you can buy a vacuum cleaner. We’re surrounded by competitors.
In 2004 our business grew 90%. In 2005 it grew another 72%. In 2006 we’re growing at an annual rate of 30%. Why do you care?
Here’s the main reason we’re growing so fast; Our advertising is producing 49% of our retail business and 70% of our profits!
Hard numbers? Last month I ran 2 direct mail ads and a classified ad.
The direct mail ads cost me $350 and $175. The $350 ad brought in a little over $8,000 and the $175 ad brought in $4,378. The classified ad cost me $68 for the month and produced $6,098.
A little over half of that was profits. Our ads have produced as much as $44,000 in sales with an advertising cost of less than $600. These are just the sales from our ads. Our total business is much higher.
Can I promise you the same results? No, and I won’t. But my town is not unique and neither are my customers. Remember, my town only has 17,000 people. In a larger town you may do better.
I recently read that 98% of all advertising fails to pay for itself. I believe it. Does that mean that only one-in-fifty of your ads will generate a profit? No. My experience tells me that 98% of the businesses running ads never generate a profit, and 2% consistently run profitable ads. How do I know about the top 2%? I’m one of them. And you can be too. All it takes is the right knowledge and the right tools.
Are there secrets to advertising your store profitably? Yup.
Here’s a part of the secret; Copy Success. I had a Mentor who taught me how to advertise at a profit. He taught me how to run a retail store. He was running a successful store himself.
This man kept records of all his print ads. There were complete failures and stunning successes that made tens of thousands of dollars. To the untrained eye they looked the same. They weren’t.
After learning from my Mentor, and running ads for a couple of years (I’m a slow study) I noticed something strange.... One small part of the ad was producing all of the profit. So I expanded that part until it became the whole ad. Later I discovered the principles that made the ad so profitable. I found that these rules applied to any advertising; Newspaper, Radio, TV, Direct Mail, and the Yellow Pages.
Finally, after two full years of testing ads and measuring results, and being my own "lab rat", this advertising system is perfected, proven, and ready to create massive profits for your retail store.
Why am I willing to share these Insider Advertising Secrets?
3 reasons
1) For the Money....... Didn’t expect that, did you?
2) All my advertising is very local. Unless you live in Wooster, Ohio and own a vacuum cleaner store, I’m all for your ads generating massive profits.
3) I want you to tell me about your advertising success. I want Raving Fans. I may ask to interview you for my UNFAIR ADVANTAGE RETAIL Newsletter. You’ll be famous! (Sort of).
So you can put all this Insider Advertising information to work for you - Fast, I’ve dumped everything I know to create successful ads into my System. I call it the Unfair Advantage Retail Advertising System. Because it will give you an unfair advantage over your competition.
"Claude, is this advertising system for everyone?"
No. The retailers who will get the most benefit from this information own stores that sell more than small items for $1. Discount variety stores shouldn’t get this. Grocery stores and Drugstores shouldn’t get this System. Franchise owners (where the advertising is dictated) shouldn’t get this System. The retailers who will benefit the most are selling products of better quality, where the sale tends to be $100 or more. If this is you......you found the Mother Lode!
The Unfair Advantage Retail Advertising Manual.
Here’s a peek inside:
The 6 reasons ads fail (I promise, if you advertise, you’re doing at least 2 of these major response killers!).
The 8 Myths ad reps tell you, that suck the money right out of your pocket.
The 7 glaring mistakes in the ad that everyone does, that cripple the ad’s effectiveness.
The 5 essentials to a profitable ad.
Here’s another Secret
How do we know? We took our best ad and changed just one thing - The Headline. Not a single sale off the ad. We switched the ad back, and sales soared again! How can you keep from making the same mistake? Well....
In the Unfair Advantage Retail Advertising Manual you get the 101 most profitable proven advertising headlines of all time. I even show you the words in the headline that make it work, so you can adapt the headline to your specific offer. Just pick one!
I also show you the real way to guarantee that your ads generate a profit. I promise you, it’s not a trick, gimmick, or involve being "creative" with the truth.
"O.K., Claude, spill it now or forget it!"
Well....... the best way to guarantee your ads make money, is to pay a lot less for the ad.
You’ll discover (including the actual phone call conversation) how I bought a full page newspaper ad, that everyone else in town was buying for $2,200, for only $675. You’ll learn several ways to buy your ads for pennies on the dollar. You can even pay for your ads out of the profits they generate!
Also in the manual; A little secret that will boost your headlines effectiveness by 25%.
The best way to advertise on radio
Power words that will force your ad to generate sales.
The truth about TOMA (Top Of Mind Awareness)
Sources of Media Buyers that can buy advertising space for you, at up to 80% savings. They will negotiate the best price, and place the ad for you, if you want.
You also get;
The Unfair Advantage Direct Mail Manual
Inside you’ll get; The 3 different methods of Direct Mail Advertising
The 8 most common Direct Mail mistakes and their solutions.
How to double your response in a Magazine type Direct Mailer.
How to get your ad mailed out for as low as 11/2 cents a piece.
How to track if your ad is paying off
The tracking form I use, ready to print and use.
Direct Mail companies list with contact information
Exhibits of my most profitable ads with costs and results.
You also get;
The Unfair Advantage Retail Signs Manual
Inside this compact manual you get: How to use outdoor signs to generate 25% of your sales.
Price tags- The one secret to make your highest priced products the easiest to sell.
The best type of lighting to create a bright buying atmosphere
How to use a simple sign to get your customers to pay for your vacations.
An indoor sign that brings us $25,000 a year
We saved the best for last......
The Unfair Advantage Retail Yellow Pages Manual
Just a peek... What business get the most from the Yellow Pages
The 10 reasons Yellow Pages fail, and what to do about it.
What determines your position in the Yellow Pages
Should you use color?
Unfair Advantage techniques to force your reader to pay attention to your ad
The single most important part of any Yellow Pages ad
How to expand your ad for free
How to use the internet to promote your local store- for free
Now that you are making the phone ring, don’t do these 8 mistakes that kill profits
6 essentials to profits when answering the phone
O.K. Claude, will you show us how to handle the Yellow Pages Price Shopper?"
Yes! You get the complete answer in the Unfair Advantage Yellow Pages Manual
You also get; the directory of local internet search engines that will list your business (some with pictures) for free
And you’ll get plenty of Yellow Pages sample ads (the Good, Bad, and Ugly) with my critiques and commentary.
These four manuals have been packed with money making retail advertising "Trade-Secrets".
The strategies taught in the Unfair Advantage Retail Advertising System are the exact methods we use in our retail store. No "theory". Just tested proven advertising methods that work.
Here’s what you get in your Unfair Advantage Retail Advertising System;
The Unfair Advantage Retail Advertising Manual
The Unfair Advantage Retail Direct Mail Manual
The Unfair Advantage Retail Signs Manual
The Unfair Advantage Retail Yellow Pages Manual
How much would this System be worth to you if it only made you another $1,000 a month from your advertising?
The four Unfair Advantage Retail Advertising Manuals have been set aside for you. Your price is only $397 (plus $15 UPS Shipping) for the complete set.
Oh... and give you an offer without a Big Fat Bribe?? Not on your life!
You also get 2 CDs of my Unfair Advantage Retail Advertising Seminar given in Las Vegas.
That’s a $99 value. Your’s Free with your System.
But wait! There’s MORE!
You even get a DVD of a recent seminar I gave on "Building The Sale". In it, I show you how to build value in any product. You’ll see how to create a "Feeding Frenzy" in the mind of your customer! This DVD sells for $59. Yours Free with your Unfair Advantage Retail Advertising System.
"What’s the Best Part of this whole thing?"
Well, in my opinion, the best part is this....
You’ll learn a brand new skill. The skill of creating powerful retail ads that will put money in your pocket again and again.
Of course, you can keep paying for the same old ads like you have in the past. And you can cross your fingers and hope that the next ad pays off. But why put yourself through it all?.... again.
Why not invest in yourself? Take control of your retail advertising, and generate phenomenal profits
You want to get your System before you place your next ad. $397 (plus $15 UPS Shipping) is really a Drop-In-The-Bucket compared to the money you would lose without having this Retail Advertising Know-how.
How much money have you wasted in the past on advertising that produced nothing except the bill? More than $397, I’ll bet.
The Unfair Advantage Retail Advertising System will give you the powerful cash-generating skills you need to send your profits through the roof!
Is There A Guarantee?
Sure, there is a 12 month unconditional guarantee. So if you haven't made 10 times the cost of your system within the next 12 months return it for a full refund. No questions asked.
To Your Success,
Claude
CLICK HERE and get a FAX order form
Or call me at 1-330-345-2111 to place your order
Copyright Claude Whitacre 2006